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An Introduction to the Powerlist…


The Powerlist is an annual publication that was first published in 2007 in a bid to provide professional role models for young people of African and African Caribbean heritage.

Since then it has brought a number of people to prominence who were hitherto unknown and has created a network of influencers, many of whom do business with one another and some of whom have become friends. In many ways we are rebranding black Britain.

The publication is sent out primarily to schools and universities, but it has become heavily requested by corporate firms as well, as it is recognized as a valuable source of talent. We are only too keen to assist organisations that are seeking to diversify their staff make-up, particularly at senior levels.

So, how do we decide on who makes the list?

First, we should acknowledge that it is totally subjective, and we (Powerful Media) decide nothing, really. The judges do that. But it works like this. Powerful Media receive nominations from potential new nominees. We then put them through a test based on our definition of the word influence, which we define as: ‘the ability to positively alter events and change lives as demonstrated over a reasonable period of time’.

We give each new nominee marks out of 10 on two indices: how influential they are in their immediate sphere of expertise and how far that influence reaches beyond that. The 50 highest rated new nominees are given to our independent (none of them works for, or is associated with Powerful Media Ltd) panel to deliberate over, along with updates on 99 of the 100 incumbent Powerlistees (the previous year’s number one is automatically elevated into the Hall of Fame). They are given seven days to look over the documentation before locking themselves in a room for eight hours, usually in early August/ late July to deliberate and come up with the final list.



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